Beauty Industry

Marvel’s The Avengers Gets Several Scents

JADS International, LLC introduces line of men’s and women’s fragrances inspired by the upcoming Marvel’s The Avengers movie.

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By: Jamie Matusow

Editor-in-Chief

JADS International LLC debuted its line of Marvel’s The Avengers prestige colognes and perfumes at the Toy Industry Association’s Toy Fair this weekend in New York City. The Avengers Cologne Set, Black Widow Perfume, Infinity Formula for Men, and Mischief Cologne will be available to the public in April in the U.S. and Canada. The movie opens in March.

“Everyone has a favorite comic book hero, right? Now fans can experience what they love about these iconic characters in a much more personal way,” said Andrew Levine, chief executive officer of JADS. “We created a line of colognes and perfume inspired by Marvel’s The Avengers after we identified a demand in the marketplace.”

Line of scents, which are said to be bold without being intrusive, distinctive and empowering, include:

• The Avengers Cologne Set features four heroic fragrances: Patriot Cologne: Your Attack Plan, Mark VII Cologne: Armor Up, Worthy: Posses the Power, and Smash!: Be Angry.

Patriot Cologne, inspired by Captain America, pays homage to the confident, stand-up-to-bullies, hard-working average Joe in everyman. The cologne features hints of green lime and white pepper with finishes of dry oak wood, sandalwood and tequila.

Mark VII Cologne, inspired by Iron Man, combines mandarin and jasmine with light patchouli.

Worthy Cologne, inspired by Thor, is a woody citrus cologne with a combination of bergamot, frozen ginger and wheatgrass blended with a hint of fresh natural grapefruit and layered with cypress.

SMASH!, inspired by Hulk, is a clean scent with clear top notes of water lily and nutmeg, which carries on an intense woody dry down, enriched with Indian sandalwood, dry musk and warm cedar.

Three other scents are available outside of the Avenger Cologne Pack: Black Widow Perfume, Infinity Formula Cologne and Mischief Cologne.

Black Widow Perfume –This perfume has a clear shot of citrus slowly giving way to sensual caramel and honey. The scent dries down with a blend of bitter chocolate, clear patchouli and praline.

Infinity Formula Cologne – Inspired by Nick Fury, CIC of S.H.I.E.L.D., this cologne is a citron cocktail smoothed over with a couple of stiff shots of tonka bean and guaiac wood.

Mischief Cologne – Inspired by Thor’s bad brother, Loki, this unisex fragrance combines a base of green tea and amber with bergamot and cardamom.

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